The Writing Company
is a small communications consulting company specializing in transforming
clients' ideas into clear, active forms of communication. We help our clients
produce written materials that express complex information in a straightforward,
easy-to-understand, and interesting manner. We also provide business writing
workshops that help clients prepare employees to do their jobs more effectively,
more professionally, and more efficiently.
Our services include:
Our main office is located
in Watertown, Massachusetts, just west of Boston. We maintain a satellite
office in Southern California and travel extensively to serve our clients.
us to request more information on our services.
writing workshops customized for employees at every level within
and editorial services for businesses, universities, governments,
trade associations, utilities, and other organizations.
programs and materials for schools, businesses and community groups,
including curriculum development, program development, and teacher training,
largely related to water, energy, the environment, and biotechnology.
The written word can
leave a strong, lasting impression. When the writing is done well,
that impression is good. When it is done poorly, the impression can create
a long-lasting problem.
For writing to work,
it must make your point succinctly, present your message clearly and accurately,
and carry the right "feel." Such writing does not happen by chance.
It takes expertise, skill, and hard work.
We are educators and
wordsmiths skilled at formulating ideas, creating structure, managing complicated
tasks, and conveying complex technical information to an untrained or lay
audience. We always keep the reader or listener in mind, and we avoid flourishes,
fancy vocabulary, complex sentences, and jargon that might hide a message.
We embrace active language, straight talk, and clear, down-to-earth explanations.
We practice this philosophy in our own writing, and we instill it in others
in our workshops.
The Writing Company
consists of Kenneth W. Mirvis, Ed.D., Cathryn M. Delude, and Neil
Clark. Ken develops and conducts the business writing workshops, while
Cathryn and Neil manage many of our writing projects. We have remained
small to provide personal, responsive service, and we create teams of other
professionals – graphic artists, illustrators, and photographers – to provide
the specific services needed to complete a project.
Kenneth W. Mirvis,
TWC's principal and writing trainer, moved into the field of communications
in 1980 after a ten-year career in education. He is highly skilled at interpersonal
relations, group facilitation, and public speaking. Ken earned his doctorate
in education from Boston University in 1980. His doctoral dissertation
was the result of one and one-half years of research and working in the
coalfields of Virginia and Kentucky. Subsequently, he has authored and
edited many books, articles, and educational materials. He spends about
half of his time leading writing workshops for people in business, industry,
and government, and the other half writing for clients. In addition, he
is adjunct faculty in Boston
College's Leadership for Change Program at the Carroll School of Management.
Before joining TWC
in 1986, Cathryn Delude served as the Manager of Promotion and Advertising
for Mobil Solar Energy Corporation. Prior to that, she developed promotional
materials and newsletters for Boston University's Health Care Management
MBA program. Cathryn has a master's in German studies from Brown University.
Her articles have appeared in Landscape Architecture, Photovoltaics
International, and trade publications. Cathryn leads The Writing
Company's biotechnology-related business, and she writes regularly for
the Boston Globe’s Science and Health section.
Neil Clark joined The
Writing Company after fifteen years as School Education Manager for the
Massachusetts Water Resources Authority. While at MWRA, Neil co-authored
two curriculum supplements on water education, “Water Works” and “Water
Watchers,” and he built a fledgling program to one that served more than
40,000 students per year. He was named the EPA Region I Environmental
Educator of the Year in 1995. Prior to joining MWRA, Neil spent fifteen
years as a middle school mathematics teacher and administrator. He holds
a Bachelor of Science degree from the Massachusetts Institute of Technology
and a Masters in Education from the University of Massachusetts.
by The Writing Company
Untitled sixth grade school
education/water awareness program, Metropolitan Water District of Southern
California, 2004, work-in-progress.
To Quench a Thirst:
A Brief History of Water in the San Diego Region, San Diego
County Water Authority and the Hans Doe Foundation (work in progress).
Your World, A Magazine
on Biotechnology, Biotechnology Institute, twice yearly, 1992
The Qualities and Science
of Water, Metropolitan Water District of Southern California
Metropolitan Water District of Southern California (1994, 1997, 2001).
Massachusetts Water Resources Authority (1993) and the San Diego County
Water Authority (1995).
How Many Light Bulbs
Does It Take To Change a People?, New England Electric Systems
(1990). (WINNER, 1994 Massachusetts Governor's Energy Award for Education.)
Water Wisdom (with
Neil Clark and Darrel and Ardith Hoff), Massachusetts Water Resources Authority
(1989). (WINNER, 1990 Camel Award from the American Water Works Association
for being the nation's best school-based water awareness program.)
Water Works! San
Diego County Office of Education, 1999.
Water Ways, Metropolitan
Water District of Southern California (1995).
The Case of the Trinity
River Fish Kills, Texas Water Issues, 1998.
Graduate School: It
Pays to Go and Get Ready to Go, NASA (1988).
Comet Fever: A Popular
History of Halley's Comet (with Donald Gropman), Simon and Schuster's
Fireside Books (1985).
SolarMod: An Engaging
Introduction to Solar Thermal Energy, Energenics (1981).
Solar Energy: An Installer's
Guide to Domestic Hot Water, National Association of Solar Contractors
Our articles have appeared
in: Appalachian Notes, Atlanta Magazine, The Boston Globe, Boston Reports,
The Christian Science Monitor, France Magazine, the Journals of the American
Water Works Association and the New England Water Works Association,
The Old Farmer's Almanac, Photovoltaics International, USA Today,and
Ken also writes a bi-weekly editorial
column for the Watertown