Company's Business Writing Workshops
About Our Training
People in business
are generally hired because of their ability to do a specific job, not
because of their ability to write effectively. Nevertheless, professionals
in every type of organization produce an unending flow of letters, memos,
reports, evaluations, procedures, and proposals. Clearly, the better
the written message, the better the results for both the organization and
the person doing the writing.
Good, clear, understandable
writing does not happen easily. It takes thought, planning, work,
and attention to detail, but it need not be drudgery. It can be a
straightforward activity that delivers results.
The Writing Company's
workshops address the craft of business and technical writing. Through
structured activities and discussion, workshop participants identify their
own areas of weakness and create unique strategies to guide their own professional
development. The workshops provide numerous tools, tricks-of-the-trade,
resources, and hands-on activities.
TWC’s workshops have
two primary long-term goals: 1) helping people write more effectively,
in less time and with less work, and 2) helping to shift organizational
culture in support of more professional, more systematic, and more collaborative
To keep the workshop
relevant, participants use their own writing samples, and we strongly encourage
the course design to include time for one-on-one coaching and practice.
In support of promoting
long-term, systemic change, we encourage top-down support for the learning
initiatives so writers at every level within an organization clearly know
the expectations they face in pursuit of quality.
we teach business writing as a skill that can be learned and practiced
successfully by everyone.
Course content and
curriculum varies with each group, depending on its needs and desires.
Most courses, however, cover the following topics:
Defining quality in business
Understanding the language
of American business
Discovering and overcoming
obstacles to success
Defining the writing process
Strategies for getting
started and organizing information
brevity, clarity, and tone
verbs, sentences, paragraphs, and appearance
grammar and punctuation
Building confidence with
critical reviews of writing samples
Developing long-term strategies
for personal development.
“Service” and the
“customer” differentiate customer service-oriented writing from other forms
of writing. With an emphasis on the second person, this type of writing
must move directly to why the message is important to “you.”
Too much writing rambles
aimlessly without making a point quickly, directly, and clearly.
This focus provides tools to help writers identify, capture, and articulate
the essential points of a communication, and to do so with confidence and
Some business writers
must overcome deficits in basic skills, such as time management, grammar,
punctuation, verbs, sentence structure, organization, logic, and transitions.
These deficits are generally fixable, but not without time, work, practice,
and some degree of organizational support.
coaching is effective for bringing out those "diamonds-in-the-rough" who
need extra support to reach full stride and for helping to build individual
development strategies to help each employee reach a higher level of ability
Course Size and
Course size and length
vary with the organization, the need, and the available budget. Classes
of ten to fifteen participants tend to be effective, but in certain circumstances,
larger or smaller classes add value.
Courses vary in length,
spanning from an hour or two to several days with longer-term follow-up.
Longer courses include as much personal attention as time allows.
Ed.D., President of The Writing Company, has been providing writing
workshops for professionals in every type of industry, from consulting
to universities, finance to government, and firefighting to health care
Each course is tailored
to the client and the participants. Prior to the class, Ken receives
and edits brief samples from each participant, which he then uses in the
course to ensure a meaningful and relevant training experience.
When course design
permits, Ken spends 30 to 60 minutes with each participant in a one-on-one
coaching session as part of the training.
The courses receive
consistent rave reviews.
Reviews from Participants
Hands down, the best course
I have ever taken. Ken is a dynamic instructor who, by his obvious
passion for the craft of business writing, inspires curiosity and growth
in his students.
I've never taken a course
where I could use more.
Excellent style of teaching,
wonderful examples and experiences, truly provocative and thoroughly engaging.
This class provided me
with exactly what I was hoping to gain. The information is very practical,
and I will be able to use it every day.
This was the most thorough
and helpful business writing class I have ever had. The entire class
was dedicated to learning how to write more effectively and efficiently.
I do a lot of writing,
and I'm planning to apply what I've learned on a daily basis.
This course helped me
look more deeply into my writing and the way I write.
Ken was very personable
and willing to speak one-on-one. The class was more than I could
have asked for.
This course completely
lived up to my expectations. I learned far more than I had expected
to. I foresee using this information as soon as tomorrow.
Ken presented the course
in the best way: clear, honest, thorough.
An excellent class.
Could have spent days on the material.
Very well delivered.
Interesting and engaging while still educational.
I enjoyed Ken's total presentation. His style of teaching perfectly
suits my style of learning.
Great class. It
offered a lot of answers to questions that I've had or issues that needed