Writing and
Editorial Services
The Writing Company crafts
words for business, industry, education, government, and other clients.
Our professional editorial and writing services can help you define your
goals, improve your effectiveness, and save you the time you need to focus
on the real business of your business.
Our services range
from editing and refining rough manuscripts to formulating ideas, researching
material, creating structure, writing drafts, and managing final productions.
We create company literature, sales and marketing pieces, newsletters,
educational
materials, scripts, articles, public information/public relations
materials, and speeches. We also provide business
writing workshops to help your own staff write more efficiently
and effectively.
We specialize in conveying
complex information to both general and specialized audiences. Our
goal is to ensure that your readers can easily understand your message
and learn the essential information you want to convey.
As consultants, we
work closely with our clients to identify and satisfy their needs.
Industries
and Products
We have worked with
a wide range of public and private sector clients, both large and small,
in the areas of:
-
water, energy, and the
environment
-
biotechnology, science,
and astrophysics
-
engineering
-
manufacturing and high
technology
-
healthcare and medicine
-
e-strategy and consulting
-
politics, history, and
sociology
-
banking and finance
-
education
-
utilities
-
government
-
non-profits and NGOs
-
architecture and landscape
architecture· and more.
The types of products
we have delivered include:
-
Educational and curriculum
materials
-
Marketing and sales literature
-
Public outreach and public
information materials
-
Corporate reports and
annual reports
-
Magazine and trade journal
articles
-
Newsletters
-
Training materials and
programs
-
Speeches
-
Scripts for videos and
slide presentations
Educational Programs
We have developed
many educational programs and curricula, mostly in the areas of water and
energy awareness, sustainability, and biotechnology. In addition,
we have conducted countless teacher workshops on a range of topics, consulted
to universities, and worked on federally funded curriculum development
projects. Ken is adjunct Faculty at Boston College's Carroll School
of Management in the Leadership
for Change Program, and he consults to and is the east coast representative
for Enterprise for Education of Santa
Monica, California
Our educational and
curriculum development goals are straightforward:
-
To develop materials that
are engaging and relevant to learners.
-
To develop materials that
are teacher friendly, low-cost, and easy to implement.
-
To employ sound pedagogy.
-
To provide tools that
will help learners succeed.
A Sampler of our Educational
Programs
The
Qualities of Water
Where It Is Used:
Southern California
This innovative inquiry-based
middle school and high school curriculum supplement contains three sections.
The first engages students with the wonders of water; the second provides
low-cost/no-cost constructivist activities related to eight water quality
parameters, such as dissolved oxygen, pH, and microbiology; the third applies
the earlier lessons to water supply and public health problems facing society.
Your
World/Our World
Where It Is Used:
National/International (Scotland)
The Writing Company
serves as editor and writer for Your World, a magazine that brings
the complex world of biotechnology to young people and lay adults.
Now in its tenth year, issues have focused on genetic engineering, biomedicine,
the environment, and agriculture. Each issue contains an article
on the relevant science, several application articles showing how the science
is being put to use, questions on the ethics of biotechnology, a profile
of a professional in the field, and a classroom activity.
Water
Politics
Where It Is Used:
Southern California
This activities-based
program consists of ten case situations, each of which addresses a key
topic pertaining to Southern California's water. Students first discuss
and debate possible solutions to problems on their own, then they discover
how the "experts" solved them. It includes an innovative unit comparing
the water resources, geography, and economies of southern California and
that portion of the Middle East that includes southeastern Turkey, Iraq,
Syria, Jordan, Israel, and Palestine (the Tigris, Euphrates, and Jordan
River watersheds).
Regional Water
Quality Testing Program
Where It Is Used:
Eastern Massachusetts, San Diego County, California, and Tijuana, Mexico
This hands-on, customized
water quality testing program enables students within specific water districts
or geographical regions to test raw water for such qualities as temperature,
pH, dissolved oxygen, biochemical oxygen demand, turbidity, total dissolved
solids, nitrates, and microorganisms. It includes a suitcase of testing
equipment a comprehensive curriculum guide, and teacher training workshops.
WaterWorks!
Where It Is Used:
San Diego County, California
An innovative "careers"
program for middle school /high school. It includes a CD-ROM, a video,
descriptions of 55 jobs, and 12 interactive lessons. The lessons
are keyed to the state educational frameworks and engage students in the
type of work individuals must do in their jobs. Each lesson spotlights
a job that must be performed by someone working in that career and frames
a problem in the form of a lesson for students. In the microbiologist
lesson, for example, the students must examine laboratory water samples
to determine if they contain excessive levels of E.coli bacteria.
In the GIS lesson, the students must manipulate GIS layers to build a map.
Water Ways
Where It Is Used:
Southern California
In fifth grade, California's
students study U.S. history. Water Ways is a supplement to
the fifth grade curriculum that examines three historical periods using
water as a thematic focus. The first period is pre-Columbian North
America; the second is colonization; and the third is the westward expansion
and industrialization.
Water Wisdom
Where It Is Used:
Eastern Massachusetts
Water Wisdom
is a multi-disciplinary high school water awareness/water conservation
curriculum consisting of 24 interdisciplinary stand-alone activities.
Each activity can be completed in a single class period. It won the1990
Camel Award from the American Water Works Association for being
the nationâs best school-based water awareness program.
How Many Light
Bulbs Does It Take To Change A People?
Where It Is Used:
Massachusetts, Rhode Island, New Hampshire
This energy conservation
awareness program was created as a collaborative effort between a large
electric utility and an influential environmental organization. It
provides fifth through eighth graders with a fundamental understanding
of the relationship between energy and the environment, as well energy
efficiency and energy conservation. The program includes software
that enables the students to conduct an energy audit of their own homes.
It won the 1994 Massachusetts Governor's Energy Award for Education.
Math at Work
and Skill Builder Series from Enterprise for Education
Where It Is Used:
National
The Math at Work series
focuses on real professionals doing real jobs. Each booklet profiles
one professional doing math as a daily part of his or her job. Students
solve the problem as they work through the booklet. Enterprise's
Skill Builder series builds student awareness of issues related to electricity,
electric safety, energy conservation, water conservation, and more.
(Available for sale from Enterprise
for Education; contact The Writing
Company for details.)
Risk:
Taking Chances, Making Choices
Where It Is Used:
National
While many in the
general population fear relatively unlikely risks, our young people often
knowingly put themselves in positions of serious risk through such activities
as drinking and driving, smoking, and drug use. This workbook walks
students through an actual risk assessment to quantify the risks they take
in their own lives and helps them make more informed choices. (Available
for sale from Enterprise for Education;
contact
The Writing Company for details.)
Hazardous Materials
Video Series
Where It Is Used:
National
One of the nation's
premier engineering firms expanded its training capabilities by creating
and selling a series of videos pertaining to the proper handling and disposal
of hazardous materials. We worked with them to develop the collateral
materials that accompany this 14-program series.
Please contact
us for samples or more information. |
